Podcasts

We all know marketing when it comes to attracting customers. But what about marketing to hire new team members?

There are so many marketing trends appearing and settling in right now, and marketers need to keep up in order for them to stay on top of their industries.

We’re sure you’ve all heard about Meta – it’s all over the news.

So, why did Facebook changed its name to Meta? What’s all the hype about?

Social media is very powerful. However, it also comes with a lot of challenges too.

That’s why seeking out a professional marketer’s help will save you a lot of time, effort and resources, and most importantly, will help you run social media strategies successfully.

How do you handle social media comments? Should you even reply to them or ignore them?

Remember, social media is called “social” for a reason.

One of the most common pitfalls marketers make is not analysing their social media data.

In today’s digital business landscape, data plays a huge role in refining your marketing, improving audience engagement and boosting your overall strategy.

Are you using video in your social media marketing?

Most of today’s web traffic comes from videos which is why they are proven to be one of the most effective media types when connecting with customers.

Is your content engaging?

People have shorter attention spans today and with so many brands vying for their precious attention, the main challenge for marketers when creating content is to capture their attention, ignite their interest and encourage them to engage.

How do you plan and create your social media content?

It should all start with understanding your brand’s identity, knowing your audience, adopting your brand’s tone and identifying your WHY.

There are two approaches to social media marketing: Organic and Paid Ads

So, what’s the difference? What should you use for your business?